About InfiniteEARTH


At InfiniteEARTH, our ultimate mission is to move the world from an unsustainable extractive economy to a sustainable replacement economy by changing the way the world views the consumption and pricing of goods and services.

This starts by helping companies find creative ways of engaging their customers in the process of sustainability.

We believe that “Neutral” and “Sustainable” are simply not enough.

We would never use these terms to describe our product, our company, our brand or our stock price, let alone to describe our aspiration for our children’s futures. And yet, they are often tendered as acceptable benchmarks of success in the race to save the planet.

Infinite Earth HK

Marco Bustamante

Managing Director

Marco has extensive consulting experience in REDD+, deforestation-free agriculture, forestry investments, greenhouse gas analysis and life cycle assessment. In his capacity as Director of Project Operations at InfiniteEARTH, Marco led the process that saw Rimba Raya Biodiversity Reserve become the world’s first REDD+ project to achieve verification for all 17 SDGs under the Verra SD Vista standard, while maintaining it’s Triple Gold status under the CCB standards.

His journey in the forest carbon market began at Nature Services Peru, where he implemented a Payment for Ecosystem Services (PES) scheme, with the aim to protect lowland rain forest of the Alto Madre de Dios watershed.  As a Forest Specialist at the National Forest and Wildlife Service of the Ministry of Agriculture, Marco handled multiple legal authorizations relating to the access and management of forest and wildlife resources.

Marco obtained a Forest Engineering degree from the Universidad Nacional Agraria La Molina and received his MPhil in Environmental Policy from the University of Cambridge as a Chevening Scholar.

Crystal Riedemann

Communications Director

Crystal has been with InfiniteEARTH for six years as a Communication expert and Marketing Strategist. Her role is to ensure cohesive and effective collaboration and communication between clients, team members, company executives, stakeholders, and other professional partners.

She is a content writer and photographer who is passionate about the people behind the story and enjoys sharing this enthusiasm on various platforms while highlighting the successes and challenges of our projects. She holds a B. Com in Business and Economics and after 25 years of holding management positions in Sales, Marketing and PR across a wide range of industries, she specializes in communications, marketing, and financial planning.

Her professional working history has traversed the globe from Africa, United Kingdom, Central Europe, USA to Asia. At InfiniteEARTH, she focuses on using stories from the field to reach forward-thinking companies that know the importance of looking beyond carbon offsets.

John Leerskov

Finance Director

John has been with InfiniteEARTH for over ten years working in Accounting and Special Projects. He is responsible for performing a full range of accounting activities and functions while maintaining record integrity.

He achieved an MBA in 1973 and accumulated extensive experience in both public and private accounting as well as in a variety of other business fields including Industrial Engineering, Manufacturing Management, Research & Development and Quality Control. Before John joined InfiniteEARTH, he developed operational improvements in a variety of industries.

John has carried out critical functions in a dozen nations from Paraguay in South America to El Salvador in Central America, to México and on to Indonesia and China.

“Everything you want in life has a price connected to it. There’s a price to pay if you want to make things better and a price to pay just for leaving things as they are

— Author & Iconoclast, Harry Browne

Infinite Earth USA

Todd Lemons

Director of Project Development

Currently serving as the Director of Project Development for InfiniteEARTH’s expansion into the Americas, Todd is the lead architect of the “MarVivo Initiative”.

MarVivo is a joint-venture between InfiniteEARTH and Fins Attached, focused on the development of a network of Mangrove Conservation Land Banks throughout the Eastern Tropical Pacific Seascape from Mexico to Ecuador.

Todd also serves on the Board of Directors of Fins Attached, a US non-profit organization dedicated to Shark Conservation and Research, which it conducts on it’s 135ft, 287 tonne research vessel, the M/Y SharkWater.

Jim Procanik

Director of Operations

Currently serving as the Director of Operations for InfiniteEARTH’s expansion into the Americas, Jim manages operations and admin for the “MarVivo Initiative”.

MarVivo is a joint-venture between InfiniteEARTH and Fins Attached, focused on the development of a network of Mangrove Conservation Land Banks throughout the Eastern Tropical Pacific Seascape from Mexico to Ecuador.

Previously, Jim served as the Managing Director of InfiniteEARTH’s Asian operations for 10 years prior to repatriating to the USA.

A Conservation Project located in Central Kalimantan (Indonesian Borneo), designed to Provide, Preserve and Protect.

A network of Blue Carbon Mangrove & Marine Conservation projects within the greater Eastern Tropical Pacific Seascape (ETPS)


In 2007, while governments and academics around the world seemed hopelessly mired in debate about how to accurately measure emissions from deforestation, an unlikely group of collaborators from diverse industry backgrounds such as finance, forestry, consulting, and international trade took up the challenge of managing “avoided deforestation” as an offset mechanism for emissions.  To achieve this, we created InfiniteEARTH.

Our journey led us to Indonesia, whose tropical peat swamp forests contain some of the highest carbon densities in the world. These forests also happen to be among the most threatened ecosystems, due to the ever expanding biological deserts of oil palm plantations.

Within 36 months, we delivered the world’s first independent (and doubly validated) REDD+ methodology and founded the largest tropical wetlands conservation bank in Indonesia, The Rimba Raya Biodiversity Reserve, which became the first REDD+ project validated under the VCS standard and the first REDD+ project ever to receive triple-gold validation under the CCB standard

We Encourage Everyone
To Join Us On Our Journey

At InfiniteEARTH, We Make A Difference

It’s All About Balance

Conservation Land Banks, like InfiniteEARTH’s Rimba Raya, play a vital role in the protection and enrichment of our planet’s climate, communities and biodiversity.

REDD+ Carbon Credits Are Not Just Emission Offsets,

They’re also powerful tools designed to address the underling causes of deforestation.