About InfiniteEARTH


At InfiniteEARTH, our ultimate mission is to move the world from an unsustainable extractive economy to a sustainable replacement economy by changing the way the world views the consumption and pricing of goods and services.

This starts by helping companies find creative ways of engaging their customers in the process of sustainability.

We believe that “Neutral” and “Sustainable” are simply not enough.

We would never use these terms to describe our product, our company, our brand or our stock price, let alone to describe our aspiration for our children’s futures. And yet, they are often tendered as acceptable benchmarks of success in the race to save the planet.


In 2007, while governments and academics around the world seemed hopelessly mired in debate about how to accurately measure emissions from deforestation, an unlikely group of collaborators from diverse industry backgrounds such as finance, forestry, consulting, and international trade took up the challenge of managing “avoided deforestation” as an offset mechanism for emissions.  To achieve this, we created InfiniteEARTH.

Our journey led us to Indonesia, whose tropical peat swamp forests contain some of the highest carbon densities in the world. These forests also happen to be among the most threatened ecosystems, due to the ever expanding biological deserts of oil palm plantations.

Within 36 months, we delivered the world’s first independent (and doubly validated) REDD+ methodology and founded the largest tropical wetlands conservation bank in Indonesia, The Rimba Raya Biodiversity Reserve, which became the first REDD+ project validated under the VCS standard and the first REDD+ project ever to receive triple-gold validation under the CCB standard

“Everything you want in life has a price connected to it. There’s a price to pay if you want to make things better and a price to pay just for leaving things as they are


— Author & Iconoclast, Harry Browne

We Encourage Everyone
To Join Us On Our Journey




Joseph joined InfiniteEARTH as managing director in August, 2015. He has over twenty years, of experience in the areas of finance, accounting, sales, financial analysis, executive management and entrepreneurship.

Previously, Joseph worked at a private equity firm as CFO for multiple subsidiaries acquired by the parent group.

Mr. Garcia-Falmer was Vice President of Finance for Masonite’s® largest international supplier of products manufactured in China.  His previous accomplishments include owner/operator of two successful business ventures, one of which sold for more than five times its original purchase price.

He received his BA in Economics from University of Southern California.  While at USC, Joseph interned at the United States Federal Reserve Bank and the Export Import Bank of the United States.



Currently serving as the Non-Executive Chairman of InfiniteEARTH, Todd is also the CEO of EnVision Corporation, an incubator for sustainability technologies and a leader in the development of private sector environmental finance solutions. Todd Lemons has spent the past 25 years living and working in South and Central America, Mainland China and now South East Asia. He currently lives in South East Asia with his wife and their two children.



Jim joined the company in 2009, adding his diverse experience and creativity to the team. Jim has leveraged his rich operational and management experience to help guide the company through uncharted waters and to its final successful triple-gold verification.



Jeff had his first taste of international development work as a volunteer in Northern Siberia where he worked with underprivileged children. He started his career in management consulting, working with Fortune 500 companies on operational improvements and strategy development. Jeff then moved into private equity where he assisted in the turnaround of US-based manufacturing companies as well as growth investments in mainland China.

At InfiniteEARTH, We Make A Difference

It’s All About Balance

Conservation Land Banks, like InfiniteEARTH’s Rimba Raya, play a vital role in the protection and enrichment of our planet’s climate, communities and biodiversity.


About Conservation Banks

REDD+ Carbon Credits Are Not Just Emission Offsets,

They’re also powerful tools designed to address the underling causes of deforestation.

About REDD+ Carbon Credits